{"product_id":"eufora-beautifying-serum","title":"Eufora Beautifying Serum","description":"\u003cp\u003e\u003cstrong\u003eThe Moda team's most-reached-for Eufora product — a lightweight, fast-absorbing treatment oil for hair, skin, and scalp that delivers genuine shine, softness, and frizz control without greasiness or weight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat It Is\u003c\/h3\u003e\n\u003cp\u003eThe Beautifying Serum is Eufora's signature treatment oil, built on a unique complex of Kukui Nut, Argan, Neem, and Cranberry Seed oils — four botanical oils chosen for their exceptional penetration, antioxidant content, and nourishing properties. It's used in three ways: as a pre-shampoo scalp treatment, as a damp-hair finishing and shine treatment after washing, and as a dry-hair frizz and shine refresher between washes. The formula is silicone-forward but fast-absorbing — it doesn't sit on the surface the way heavier oils do.\u003c\/p\u003e\n\u003cp\u003eEufora is one of Moda's top professional accounts — a family-owned, salon-first brand committed to clean formulations and constant innovation. The Beautifying Serum is the product our team reaches for the most across all hair types and at every price point in the line.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers high-gloss shine without a greasy or heavy finish\u003c\/li\u003e\n\u003cli\u003eControls frizz and flyaways on damp or dry hair\u003c\/li\u003e\n\u003cli\u003eLightweight enough for fine hair, nourishing enough for coarse and bleached hair\u003c\/li\u003e\n\u003cli\u003eGenuinely multi-use — hair, scalp, skin, and nails\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamp hair:\u003c\/strong\u003e Apply a small amount to towel-dried hair before blow-drying for shine and frizz control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry hair:\u003c\/strong\u003e Work a touch through the ends and mid-lengths to refresh shine and control flyaways between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp:\u003c\/strong\u003e Massage into the scalp before shampooing to nourish the scalp and follicle environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin:\u003c\/strong\u003e Apply to damp skin after showering for lightweight body moisture, or blend with body moisturiser to extend hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse significantly less than you think you need. A genuine pea-sized amount works through shoulder-length fine hair. Start with less, emulsify between your palms, and apply to the ends first — then bring any excess up through the mid-lengths. The most common mistake with this product is over-applying and ending up with hair that looks coated rather than shiny. On colour-treated or bleached hair, the scalp massage step before shampooing is one of the most underused applications in the range — Neem oil has nourishing properties for the scalp and follicle environment that most clients never access.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients + Technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eKukui Nut Oil (Aleurites Moluccana):\u003c\/strong\u003e Rich in omega fatty acids and vitamins A, D, and E — absorbs quickly and helps restore softness and strength.\u003cbr\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa):\u003c\/strong\u003e Lightweight, high in vitamin E and linoleic acid — supports shine and helps prevent pores from being clogged.\u003cbr\u003e\n\u003cstrong\u003eNeem Seed Oil (Melia Azadirachta):\u003c\/strong\u003e Antibacterial and antioxidant-rich — nourishes the scalp and has known properties that support follicle health.\u003cbr\u003e\n\u003cstrong\u003eCranberry Seed Oil (Vaccinium Macrocarpon):\u003c\/strong\u003e Exceptionally high in omega-3, -6, and -9 fatty acids — one of the most nutritive botanical oils for hair and skin.\u003cbr\u003e\n\u003cstrong\u003eVanilla and Citrus Essential Oils:\u003c\/strong\u003e Pure, naturally derived fragrance in a formula free from parabens, mineral oil, and petrolatum.\u003c\/p\u003e\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eEufora is one of our top professional accounts. It's a family-owned, salon-first brand with a genuine commitment to clean formulations and continuous innovation — values that sit well alongside how we think about the products we put in our clients' hands. Daniella is a Eufora trainer for our salon, attending quarterly education sessions with national trainers to keep our knowledge current. The Beautifying Serum is the product we reach for most — it's the kind of genuinely versatile, honest-performing product that earns its place in a routine and stays there.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eColour-treated hair needing daily shine and frizz support\u003c\/li\u003e\n\u003cli\u003eAll hair types — adaptable across textures and densities\u003c\/li\u003e\n\u003cli\u003eDry scalp needing nourishment before shampooing\u003c\/li\u003e\n\u003cli\u003eBetween-wash frizz control and shine refresh\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eufora","offers":[{"title":"120ml \/ 4.1oz","offer_id":67719472250932,"sku":"PSFBS04","price":61.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/7479\/4292\/files\/beautifyingserum120.png?v=1792005120","url":"https:\/\/www.saltbeautyco.com\/products\/eufora-beautifying-serum","provider":"Salt Beauty+Co","version":"1.0","type":"link"}