{"product_id":"eufora-bodifying-shampoo","title":"Eufora Bodifying Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA daily shampoo for fine to medium colour-treated hair that repairs the inner hair structure, protects colour, and builds body with every wash — built on the Damage Cure Complex™ and Vibrant Color Complex™ in Eufora’s Sage and Thyme phytoactive base.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat It Is\u003c\/h3\u003e\n\u003cp\u003eThe Bodifying Shampoo is the cleanse step in Eufora’s most colour-committed wash system. The Sage and Thyme phytoactive base soothes the scalp, nourishes follicles, and supports the health of the hair fibre at every wash. The Damage Cure Complex™ works on the cortex and cuticle during the cleanse, strengthening from the inside out. The Vibrant Color Complex™ provides clinically proven colour retention — protecting against UV, heat, and environmental fading at the same time the hair is being cleaned.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed specifically for fine to medium hair — sulphate-free, gentle enough for daily use, and with a texture that adds body without adding weight. The result over consistent use is fine colour-treated hair that behaves like healthier, stronger hair: more body, better colour between appointments, less breakage at the ends.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDamage Cure Complex™ repairs cortex and cuticle at the cleanse step\u003c\/li\u003e\n\u003cli\u003eVibrant Color Complex™ delivers clinically proven colour retention with every wash\u003c\/li\u003e\n\u003cli\u003eBuilds soft body and bounce without adding weight to fine hair\u003c\/li\u003e\n\u003cli\u003eSage and Thyme phytoactive base for scalp and follicle health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair, building lather from the scalp through to the ends.\u003c\/li\u003e\n\u003cli\u003eRinse well. Repeat if desired.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"https:\/\/modasalon.ca\/products\/bodifying-conditioner\"\u003eEufora Bodifying Conditioner\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFine hair clients often over-apply shampoo and wonder why their hair feels limp or flat after washing. The Bodifying Shampoo is a concentrate — a small amount lathers well and covers the full head. Too much shampoo on fine hair is one of the most common reasons volume disappears before the blowdry even starts. Start with less, add water to build lather.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients + Technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDamage Cure Complex™:\u003c\/strong\u003e Repairs the inner cortex and outer cuticle layer. Prevents breakage, restores moisture and strength.\n\u003cstrong\u003eVibrant Color Complex™:\u003c\/strong\u003e Clinically proven colour retention. Protects against UV, heat styling, and environmental fading.\n\u003cstrong\u003eSage and Thyme Phytoactive Base:\u003c\/strong\u003e Soothes the scalp, nourishes hair follicles, improves weak and brittle hair — also contains Kukui Seed Oil for additional nourishment.\n\u003cstrong\u003eUSDA Certified Organic Aloe Vera:\u003c\/strong\u003e Aloe Stem Cell technology delivers 200+ biologically active compounds to the scalp and hair fibre.\u003c\/p\u003e\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eEufora is one of our top professional accounts — a family-owned, salon-first brand with a genuine commitment to clean formulations and continuous innovation. Daniella is a Eufora trainer for our salon, attending quarterly sessions with national trainers to keep our product knowledge and technique current. The Bodifying Shampoo is what we recommend to fine-haired colour clients who want their wash routine to actively support the work we do at the chair.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFine to medium colour-treated hair wanting body and colour protection daily\u003c\/li\u003e\n\u003cli\u003eColour clients wanting to extend vibrancy between appointments\u003c\/li\u003e\n\u003cli\u003eGentle daily cleansing for chemically treated, keratin-treated, or relaxed hair\u003c\/li\u003e\n\u003cli\u003ePairs with the Bodifying Conditioner for the complete daily system\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eufora","offers":[{"title":"280ml \/ 9.5oz","offer_id":67719473725492,"sku":"PSBS95","price":58.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/7479\/4292\/files\/beautifying_shampoo_280.png?v=1792005151","url":"https:\/\/www.saltbeautyco.com\/products\/eufora-bodifying-shampoo","provider":"Salt Beauty+Co","version":"1.0","type":"link"}