{"product_id":"eufora-hydrating-nourishing-shampoo","title":"Eufora Hydrating Nourishing Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA daily shampoo for normal to dry hair built on a USDA-certified Organic Aloe Vera base — cleans gently without stripping, and delivers Soy, Quinoa, and Wheat protein into the hair shaft to repair and strengthen with every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat It Is\u003c\/h3\u003e\n\u003cp\u003eThe Hydrating Nourishing Shampoo is the wash step in Eufora’s Nourish line — a gentle, protein-forward shampoo designed for fine to medium hair that is genuinely dry or moisture-depleted, rather than just needing more body. The Organic Aloe Vera base cleanses without any of the stripping that sulphate-heavy shampoos cause. The Soy, Quinoa, and Wheat protein complex penetrates the cortex and works to repair and strengthen with every wash, building cumulative benefit over consistent use.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that combs through more easily after washing, dries with less frizz, and holds its softness and moisture balance progressively better over weeks of use. Safe for colour-treated, chemically treated, keratin-treated, and relaxed hair. The phytoactive formula means it’s working on the scalp and follicle environment as well as the hair shaft — not just at the surface.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUSDA-certified Organic Aloe Vera base — cleanses gently without stripping\u003c\/li\u003e\n\u003cli\u003eSoy, Quinoa, and Wheat protein complex repairs and strengthens from within\u003c\/li\u003e\n\u003cli\u003eBuilds cumulative softness and moisture balance over consistent use\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated and all chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair, massage from scalp through lengths. Rinse well.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"https:\/\/modasalon.ca\/products\/moisture-solution-conditioner\"\u003eEufora Moisture Solution Nourishing Conditioner\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFor hair that is genuinely dry rather than just fine, lather once and give the shampoo an extra 30 seconds of contact time at the scalp before rinsing. The Aloe Vera base and protein complex continue working during contact time and the brief extra dwell helps the actives reach the follicle environment before the rinse. Finish with the coolest rinse you can manage — cool water closes the cuticle and locks in what the shampoo just delivered.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients + Technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eUSDA-Certified Organic Aloe Vera (Phytoactive Base):\u003c\/strong\u003e The most concentrated aloe-forward base in the Eufora range — gentle, nourishing, and soothing for the scalp.\n\u003cstrong\u003eSoy, Quinoa, and Wheat Protein Complex:\u003c\/strong\u003e Penetrates the cortex and rebuilds structural integrity. Reduces breakage and improves elasticity and softness over consistent use.\n\u003cstrong\u003ePhytoactive Botanicals:\u003c\/strong\u003e 100+ natural plant extracts and essential oils in every Eufora formula — biodegradable, renewable, and never using mineral oil, parabens, or artificially created colorants.\u003c\/p\u003e\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eEufora is one of our top professional accounts — a family-owned, salon-first brand committed to clean formulations. Daniella is a Eufora trainer for our salon. The Hydrating Shampoo is the wash routine for clients who describe their hair as dry, tight, or lacking that easy softness it used to have — and it’s the one that consistently surprises people with how much a shampoo alone can change the feel of their hair.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNormal to dry fine or medium hair needing daily gentle cleansing and moisture\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that feels dry or tight between appointments\u003c\/li\u003e\n\u003cli\u003eSensitive scalps needing a gentle phytoactive base\u003c\/li\u003e\n\u003cli\u003ePairs with the Moisture Solution Conditioner for the complete Nourish system\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eufora","offers":[{"title":"280ml \/ 9.5oz","offer_id":67719471333428,"sku":"PSHS95","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/7479\/4292\/files\/hydratingshampoo.png?v=1792005091","url":"https:\/\/www.saltbeautyco.com\/products\/eufora-hydrating-nourishing-shampoo","provider":"Salt Beauty+Co","version":"1.0","type":"link"}