{"product_id":"rica-natura-rt-fortifying-shampoo","title":"Rica Natura’rt Fortifying Shampoo","description":"\u003cp\u003eA strengthening cleanse for hair that needs a more resilient, reinforced feel.\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eRica Natura’rt Fortifying Shampoo is a targeted cleanse for fragile-feeling hair that needs support from the first routine step. It refreshes the scalp and hair while helping prepare strands for the rest of a strengthening care routine.\u003c\/p\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCleanses while supporting a stronger feel\u003c\/li\u003e\n\u003cli\u003eIdeal for fragile or stressed hair routines\u003c\/li\u003e\n\u003cli\u003ePrepares hair for treatment care\u003c\/li\u003e\n\u003cli\u003eKeeps the routine focused and lightweight\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly. Repeat if needed and follow with a suitable Rica conditioner or mask.\u003c\/p\u003e\u003ch2\u003eStylist Tip\u003c\/h2\u003e\u003cp\u003eFor fragile hair, keep your massage gentle and let the product do the work. Aggressive scrubbing is not a personality trait we need in the shower.\u003c\/p\u003e\u003ch2\u003eKey Ingredients \/ Technology\u003c\/h2\u003e\u003cp\u003eNaturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.\u003c\/p\u003e\u003ch2\u003eWhy Moda Loves It\u003c\/h2\u003e\u003cp\u003eModa loves this as a focused first step for clients who want their hair to feel stronger without making wash day complicated.\u003c\/p\u003e\u003ch2\u003ePerfect For\u003c\/h2\u003e\u003cp\u003eFragile-feeling hair, Stressed hair, Strengthening routines, Fine to medium textures\u003c\/p\u003e","brand":"Rica","offers":[{"title":"250ml \/ 8.5oz","offer_id":67719487062068,"sku":"NARTTSE250","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/7479\/4292\/files\/14.png?v=1792005449","url":"https:\/\/www.saltbeautyco.com\/products\/rica-natura-rt-fortifying-shampoo","provider":"Salt Beauty+Co","version":"1.0","type":"link"}